PROJECT OVERVIEW

The OAAA Obie Awards is one of the highest honors you can win as an OOH advertising company. I was tasked with coming up with a unique mailer for the Call-for-Entries in 2010.

MAILER

Since the creative field is so subjective, I wanted to deliver something truly inspiring while also giving the applicants something to enjoy. I created a series of Rorschach images, hidden messages, and the final test was the ultimate prize in the shape of the trophy.