PROJECT OVERVIEW

3M wanted to connect more with their employees on a personal and professional level. With this unique site it would showcase the members talents, have a place to share their stories with others, and an inclusive environment to connect and come together in different locations across the nation.

WEBSITE

My role was both UX Design and Art Direction. We had the opportunity to work directly with a 3M employees, interview different staff members, take their portraits, and understand their needs so we could build something truly unique. YOUTUBE VIDEO

PRINT MEDIA

With this approach there were no rules, no guidelines, just create something fun and engaging that showcased the true strength of 3M's electrical tape.